Measure what actually matters
Many businesses track visits but not enquiries, calls or sales. Without proper measurement it is impossible to know which campaigns, pages or channels bring customers. We set up Google Analytics 4 and Google Tag Manager to track forms, calls, WhatsApp clicks, purchases and other key actions.
Dashboards in Looker Studio bring this data together in one clear view.
Finding where visitors drop off
Funnel reports show where users leave, while heatmaps and session recordings from tools such as Microsoft Clarity and Hotjar show how they behave on each page — where they click, how far they scroll and what confuses them.
These insights point to specific fixes: clearer headlines, shorter forms, more visible calls to action or faster pages.
Testing improvements
Changes are prioritised by expected impact and tested where traffic allows, using A/B tests or before-and-after comparisons. Small improvements in conversion rate can deliver more leads from the same traffic and ad budget.
Monthly reviews summarise results and plan the next round of improvements.