Google Ads and Meta Ads (Facebook and Instagram) are the two most popular ways to advertise online. Both can bring leads, but they work in very different ways. Choosing the right one depends on how people look for what you offer.
Google Ads: reach people who are searching
With Google Ads, your ad appears when someone searches for words related to your business. These people already have a need, so they are often ready to enquire. Google Ads works especially well for services people search for when they need them — repairs, professional services, clinics, courses and similar.
Meta Ads: reach people before they search
Meta Ads show your business to people based on their location, interests and behaviour while they scroll Facebook and Instagram. They are great for products and services that are visual, new or impulse-driven, and for building awareness in a local area.
How to choose
- Do people search for your service by name? Start with Google Ads.
- Is your offer visual or something people do not know they need yet? Try Meta Ads.
- Do you want people to come back after visiting your website? Use retargeting on both platforms.
Use both together
Many businesses get the best results by combining the two: Google Ads captures people who are ready now, while Meta Ads builds awareness and brings back visitors who did not enquire the first time.
Track every lead
Whichever platform you choose, set up conversion tracking before spending money. Track form submissions, calls and WhatsApp clicks so you can see which campaigns bring real enquiries and how much each one costs.
Not sure where to start? We can review your business and recommend a starting plan for Google Ads, Meta Ads or both.
