Search engine optimisation (SEO) helps people find your business when they search on Google. It takes time to show results, but the first steps are simple and every business can start today.
1. Know what your customers search for
Think about the exact words a customer would type, such as the service name plus your city. Use free tools like Google Search Console and Google's own search suggestions to find common phrases. Each important service should have its own page targeting those words.
2. Get the page basics right
- A clear page title that includes the service and location
- A short meta description that explains the page and invites a click
- One main heading (H1) and logical sub-headings
- Helpful content that answers real customer questions
- Descriptive image file names and alt text
3. Set up your Google Business Profile
For local businesses, the Google Business Profile is often the fastest way to appear in search and on Google Maps. Fill in every section, choose the right categories, add real photos and keep your opening hours up to date. Ask happy customers to leave genuine reviews, and reply to every review.
4. Make your website fast and mobile-friendly
Google looks at how your website works on mobile phones. Compress images, avoid heavy plugins and check your pages with PageSpeed Insights.
5. Keep adding useful content
Blog posts, guides and answers to frequently asked questions help you rank for more searches and show customers you know your subject. Write for people first — clear, practical and honest.
6. Measure and improve
Use Google Search Console to see which searches bring visitors and Google Analytics to see what they do next. Improve the pages that get impressions but few clicks, and keep building on what works.
Need help with SEO? We can review your website, set up the essentials and create a plan that fits your business.
